How Arcway cut first-reply time from 19 hours to 2 minutes

The challenge

Arcway’s inbound demo requests were landing in a shared inbox that two SDRs checked between calls. By the time someone replied, usually the next morning, a third of prospects had already booked with a competitor.

What changed

The team connected HubSpot and Google Workspace in an afternoon and kept approvals on for the first two weeks. Leadpilot researched each company, scored it against Arcway’s ideal customer profile and drafted a first email that mentioned something specific, like a new office or a recent hire.

The results

Median first reply dropped from 19 hours to under two minutes. Meetings booked from the same inbound volume rose 38% in the first quarter, and the SDRs now spend their mornings on calls instead of research tabs.