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What 2,400 sales teams taught us about weekend leads
Saturday demo requests convert better than you’d think, as long as somebody answers them. A look at the numbers across our customers.
Tom Reyes
·
5 min read
We looked at inbound leads across 2,400 sales teams to answer a simple question: are weekend leads worth chasing?
Weekend leads convert
Leads that arrive on Saturday and Sunday convert at close to the weekday rate, but only when they get a reply the same day. Wait until Monday and their conversion rate drops by more than half.
What the best teams do
They let Leadpilot reply to weekend leads automatically, with approval turned off for high-fit scores, and they review the conversations first thing on Monday.
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